Chevrolet Nova Failed in Mexico
Language difference could have a crucial part in sales. General Motors needed to change the model name, Chevrolet Nova in Spanish speaking country. Sales were bad because “nova” in Spanish means “doesn’t go”. After changing a name to Caribe, sales took off.
July 20, 2022
This is actually completely false and a long held product marketing myth. Please read this https://www.snopes.com/fact-check/chevrolet-nova-name-spanish/