Chevrolet Nova Failed in Mexico MILTA Technology

Chevrolet Nova Failed in Mexico

Language difference could have a crucial part in sales. General Motors needed to change the model name, Chevrolet Nova in Spanish speaking country. Sales were bad because “nova” in Spanish means “doesn’t go”. After changing a name to Caribe, sales took off.

One comment
  1. This is actually completely false and a long held product marketing myth. Please read this

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